Why Nike’s China rebound is still up in the air
Inside Retail
JULY 4, 2023
Despite the lack of clarity in the numbers, Nike President and CEO John Donahoe is heartened, telling investors on a conference call: “With our record-breaking performance during this year’s 6/18 shopping holiday, in which we were the No. 1 sports brand on Tmall, I’m even more confident in our playbook and strategy [in China].”
Let's personalize your content