What Rewe’s hybrid concept says about the future of checkout-free stores
Inside Retail
NOVEMBER 20, 2022
Rewe, one of the country’s leading food retailers, has just launched its second Rewe Pick & Go store in Prenzlauer Berg, a central neighbourhood in Berlin known for its many attractions and nightlife. Ramaswami feels that just like with e-commerce and digital advertising, there are pluses and minuses for consumers.
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