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How Retail Workers Can Be Leveraged as Effective Brand Influencers

Retail TouchPoints

The combination of fierce competition for ad space and a reduced ability to target high-intent consumers has made it increasingly difficult for businesses to get the return they need to justify the spend. Employees are not recommending for the masses, they are helping consumers with their specific needs.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

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Promotions – a holiday gift for shopper and retailer

I Vend

Increase employee engagement by 20-30%. Increase shareholder returns – retailers with consistently high customer-satisfaction scores have a three times higher return. Increase customer satisfaction by up to 20%. Increase sales conversion by 10-15%.

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10 Ways to Improve the Customer Experience in Retail

Indigo 9 Digital

With this is mind a number of Nordstrom stores offer a wide variety of services including: shoe repairs, personal styling, gift wrapping, a place to drop off online returns from other retailers, onsite alterations and tailoring, charity donation drop off, dry cleaning, merchandise monograming, and an endless array of beauty services.