Retail TouchPoints

OCTOBER 2, 2024

This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. They even influence how employees engage with customers and deliver value. Retailers Rethink Spaces, Blurring the Line Between Shopping and Advertising Studies show that U.S.

Kiosk 278

Kiosk Advertising Consumer Social Commerce 278

Retail TouchPoints

JUNE 27, 2022

The takeaway here is clear: consumers trust a human recommendation from someone they respect and are less inclined to be convinced by a generic advertisement that shows up in their feed. Employees are not recommending for the masses, they are helping consumers with their specific needs. Workers want to feel valued by their employer.

Advertising 289

Advertising Employee Engagement Consumer Marketing 289

Retail TouchPoints

AUGUST 15, 2022

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

Drop-Shipping 243

Drop-Shipping Shipping Outdoor Consumer 243