Why MAP Policies Are a Win-Win for Brands and Retailers
Wiser
MAY 1, 2018
While minimum advertised price (MAP) policies often seem like they are primarily pushed by brands, there are actually a number of reasons why retailers should welcome them as well. A rush of adrenaline coincides with a round of strike escalation notices by those brands, and they are ready to drop the ax. . MAP Is a Win-Win.
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