The ‘Social Proof’ is in the Pudding: Gartner Analyst Explains the Lure of Livestream Shopping
Retail TouchPoints
APRIL 19, 2021
Ultimately, these are shoppers who are looking for a fun, accessible way to explore new products and find out more about different items — especially since it’s less possible to visit a mall or department store. To promote this, retailers can use a multitude of methods — from social ads to organic posts to emails.
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