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How China’s micro-drama boom is rewriting the rules of retail marketing

Inside Retail

In Southeast Asia, broadcasters, advertisers and content studios are closely watching how this genre might localise. Further reading: Whats driving the transformation of Chinas department stores? The post How China’s micro-drama boom is rewriting the rules of retail marketing appeared first on Inside Retail Australia.

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How Rising Prices Shape Consumer Behavior

Retail Focus

Grocery stores that promote organic or specialty foods frequently include budget lines to attract customers who can no longer afford premium items. When inflation is high, department stores expand their clearance sections. Value replaces aspiration across advertising.

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When Customers Aren’t Holiday Shopping, They’ll be Streaming

Retail TouchPoints

The winter holiday season is a critical time for retail. November and December holiday sales average around 19% of total retail sales, per the NRF , and this share can be even higher for some department stores and specialty retailers. Emarketer anticipates that holiday retail sales will grow 4.5%

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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

China is the brand’s top market, followed by Australia, Hong Kong and then Japan. It sells both direct-to-consumer through a mix of online and stand-alone stores and via retail partners, including department stores and pharmacies. When you are in Guangdong, for example, in summer, you want a dry oil.”

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Retail Statistics You Should Know

Small Biz Trends

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Physical Stores.

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How Indian brands could benefit from Walmart’s ambitious export goals

Inside Retail

Interestingly, Walmart’s global advertising business grew by over 30 per cent. Recent reports suggest that Walmart is beating Amazon in India’s fast-growing online retail market, which is expected to be worth $200 billion by 2026. Its first-quarter results , released in mid-May, showed a 7.6 per cent to US$26.8

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The Four Ps of Retail Business: Mastering the Basics of Retail for Your Business

Retail Minded

For small retail outlets, this might mean offering goods that aren’t available in big department stores, giving you an edge in the market. Leveraging retail recruiters to go find professionals in your organization to find reliable suppliers can be a competitive edge.