Advertising Customer Retention Drop-Shipping Outdoor 
Retail TouchPoints
AUGUST 15, 2022
In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping . But make no mistake, the return to “traditional” media by no means has to be boring.
RETAIL MANAGEMENT SOFTWARE
DECEMBER 24, 2021
The outdoor retailer began to reopen shops that launched zero-contact bike shop services, virtual events, and a pilot program for virtual outfitting. Brands are experimenting with new platforms like voice-powered shopping to address increasing acquisition costs and advertising volatility.
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