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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147
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Aldi launches Corner Store in convenience push

Inside Retail

Discount supermarket Aldi is making a push into convenience with the opening this week of a Corner Store concept in North Sydney. The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips.

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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

Prices continue to rise while retailers bear the brunt of consumer ire; however, some retailers, such as Aldi, are seeing the upside as consumers seek value. The term has entered the public lexicon and led to a backlash from consumers and, most strikingly, from retailers. Plenty of food for thought for Australian retailers.

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How to Measure Consumer Behavior: 3 Metrics for Brands and Retailers

Wiser

Instead, analyze these three datasets—dwell time, traffic patterns, and loyalty programs—the next time you’re planning a change, so you’ll better understand how your decisions will affect consumer behavior. Why Monitor Consumer Behavior? What better indicator of a successful initiative than how consumers respond?

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The importance of audience segmentation in Retail Media Networks

Shopper Motion

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. For example, a grocery store might create separate campaigns for health-conscious consumers and those who are more interested in convenience.

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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

Having a well-planned store layout and monitoring your inventory makes it easier for consumers to find your products and increases the number of products purchased. Customer experience will also improve, leading to an increase in returning shoppers. The same can be said for carefully planned sales and clearance events.

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Offline Campaign Analytics for better targeting and engagement

Shopper Motion

Whether it’s through methods like print advertising, digital signage in-store, or experiential marketing events, offline campaign analytics are crucial for better targeting and engagement offline and can help retailers build brand awareness and drive sales. . They can be time-consuming and costly. Conversion rate.