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Off-Price Retailers, the Secrets to their Success

Indigo 9 Digital

MAY 3, 2023

That’s what the founders of off-price stores like T.J.Maxx and Burlington Stores thought when they first opened their doors. Whether times are good or bad consumers flock to these stores in search of designer goods at low prices. Off-price retailers are benefiting from troubles retailers higher up the value chain are facing.

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