Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Your business should certainly be looking to harness Google Shopping to its advantage. of all clicks. of all clicks.

Shopping 190

Shopping Merchant Services Accessories Drop-Shipping 190

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 267

Marketing Promotions Advertising Comparison Shopping 267

Retail TouchPoints

JANUARY 5, 2023

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.

Merchant Services 285

Merchant Services Promotions Consumer Discount Store 285

Retail TouchPoints

JULY 15, 2022

billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. We’re seeing something like 50 retail networks launched in the U.S. This requires a shift in mindset and approach; and.

Advertising 267

Advertising Marketing Spend Marketing Customer Experience 267

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

Consumer 138

Consumer Payment Services Fulfillment Advertising 138

Retail TouchPoints

FEBRUARY 3, 2021

Clearly, foot traffic to retail shops, restaurants and offline venues across the country remains down quite significantly. Consumer concerns about the possibility of catching or spreading the coronavirus by way of social contact remain high. Consumer demand for delivery has grown dramatically since the start of the crisis.

Advertising 244

Advertising Marketing Spend Consumer Shopping 244

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

AUGUST 23, 2022

For example: Personalized emails drive a 6X higher transaction rate over generic emails; Personalization can deliver 5X to 8X the ROI on marketing spend; and 53% of consumers say it’s important that retailers recognize them as the same person across all channels and the devices they use to shop. “In

Marketing 223

Marketing Beauty and Health Advertising Consumer 223

Retail TouchPoints

MAY 27, 2021

Without the limitation of having to buy and sell stuff, you host partners that will enable you to expand the breadth and depth [of your assortment] and help the consumer find what they need more easily.”. Verizon Media is taking a different tack with its Yahoo Shops marketplace, announced in March 2021 and set to launch later this year.

Fulfillment 220

Fulfillment Advertising Shopping Department Stores 220

Retail TouchPoints

AUGUST 7, 2023

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S., Reducing shopping and shipping friction.

Merchant Services 206

Merchant Services Drop-Shipping Shipping Payment Services 206

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying. This logic extends into the store.

Advertising 162

Advertising Consumer Marketing Spend Supermarket 162

Retail TouchPoints

OCTOBER 3, 2022

In an interview with Retail TouchPoints , Douang and Jason Chiu, Professional Services Group Manager for Canada at Axis Communications , revealed how they worked together to develop a seamless, secure and human-centered cashierless grocery shopping experience. Douang: Gen Z and millennial consumers are the largest spenders [for Aisle 24].

Management 230

Management Inventory Management Location Shopping 230

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. The retail market size is continuously growing. Shopping Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

APRIL 20, 2021

Despite the fact that an astonishing 80% of consumers want personalized experiences from retailers, nearly as many (79%) have concerns about data privacy. They connect that data with a user’s online behavioral history to get a full picture of what that person typically shops for and how. Radical Transparency.

Consumer 262

Consumer Marketing Spend Advertising Location 262

Rangeme

SEPTEMBER 6, 2022

However, there’s no need for consumer packaged goods (CPG) brands to panic. Many factors remain within a brand’s control, including marketing efforts. Five Marketing Strategies For Coming Out Of The Recession Stronger. Five Marketing Strategies For Coming Out Of The Recession Stronger. How to Market in a Downturn.

Marketing 52

Marketing Advertising Consumer Promotions 52

Inside Retail

AUGUST 13, 2023

As consumers actively seek out more experiential retail engagement, brands are increasingly looking for ways to integrate digital signage in stores. On a website or an app, a company can easily measure click-through and how the customer behaves on the shopping journey.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Inside Retail

JUNE 27, 2021

While bottle shops can remain open, James is anticipating an uptick in online orders of beer, wine and spirits over the coming days, similar to what happened during the lockdown last year. “We A lot of people pulled back media spend,” Makejev told Inside Retail. When [our customer] came back she started shopping with us right away.”.

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Mass Relators

OCTOBER 10, 2022

I don’t need to tell you that continuing impacts of inflation on retail and consumer shopping behaviors, supply chain disruptions, and ever-increasing profit pressures are already making for an uncertain business climate and highly complex planning season. And we’re dealing with the new, post-pandemic consumer.

Management 52

Management Promotions Consumer Marketing Spend 52

Mass Relators

SEPTEMBER 26, 2022

I don’t need to tell you that continuing impacts of inflation on retail and consumer shopping behaviors, supply chain disruptions, and ever-increasing profit pressures are already making for an uncertain business climate and highly complex planning season. And we’re dealing with the new, post-pandemic consumer.

Promotions 52

Promotions Consumer Marketing Spend Marketing 52

I Vend

JULY 8, 2021

Focus on local – Consumers have shown a marked preference for local stores over the last 18 months, a trend that looks set to continue, so retailers are looking to emphasise local ‘flavour’ within each brick and mortar store. iVend Retail Customers iVend helps retailers around the world to enhance customer experience.

Customer Experience 98

Customer Experience Payment Services Checkout Marketing Spend 98

Retail Geek

NOVEMBER 20, 2023

” Sean emphasizes the importance of being a direct-to-consumer brand and how Lovesac has found sustained success by focusing on customer acquisition costs and offering a high-quality product. He discusses the concept of direct-to-consumer and shares his thoughts on its significance. 10, 20, 50, 100, 250 locations now.

Dead-Stock 64

Dead-Stock Shopping Consumer Marketing 64

Retail Geek

MARCH 15, 2024

The two credit card data sets we work with now, Orion and Vela, are probably the most pertinent to my conversations about the consumer economy and certainly this conversation today about TMU. So they became familiar to millions of Americans with the Shop Like a Billionaire ad that ran in the Super Bowl in 2023. They are a marketplace.

Fulfillment 105

Fulfillment Drop-Shipping Shipping Advertising 105

Small Biz Trends

JUNE 30, 2023

In this article, we offer you everything you need to know about one of the top passive income ideas of 2023 and how to make money with affiliate marketing. What is Affiliate Marketing? Affiliate marketing is a type of advertising in which a firm pays third-party publishers to create traffic or leads to its products and services.

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

Inside Retail

NOVEMBER 21, 2022

For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise. We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Retail Geek

AUGUST 1, 2022

But but I you know caveat that with they’re not super exciting just because of the math that causes them to be artificial intelligence their super exciting because they help people find more stuff to buy and have more successful shopping trips. Varies wildly right so the amount of inflation we’re seeing in gasoline.

Merchant Services 52

Merchant Services Consumer ATS Apparel 52

Inside Retail

JULY 21, 2021

To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards. We take wasted advertising spend and give it to the consumer. “We Cashrewards gives back.

Beauty and Health 130

Beauty and Health Advertising Returns Department Stores 130

Indigo 9 Digital

FEBRUARY 13, 2023

Wayfair operates on a dropship model where it doesn’t own the majority products it sells to consumers. At one end of the supply chain, an entrepreneur identifies a product – usually through Chinese e-commerce platform AliExpress – which they think they can sell to European or American consumers. Wayfair uses advertising to buy growth.

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98

Store Growers

JANUARY 29, 2019

Other direct-to-consumer mattress brands like Leesa have raised $32M. If you compare those brands, they all look pretty similar: Sell direct-to-consumer. One advantage that gave them was all the money Casper had spent on making consumers comfortable with buying a mattress online. Google Shopping Ads. 100-night trial.

Advertising 64

Advertising Marketing Shopping Promotions 64

Retail Geek

SEPTEMBER 27, 2022

Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. And been involved in e-commerce and various other companies and degrees.

Merchant Services 52

Merchant Services Checkout Payment Services Drop-Shipping 52

Retalon

AUGUST 22, 2023

CLV represents the ultimate value of your marketing and retention strategies. This includes advertising, promotions, discounts, paid search marketing, and all other marketing expenditures made to acquire new customers. Higher session times mean visitors are consuming more content and products before leaving.

Customer Retention 41

Customer Retention Returns Payment Services Promotions 41