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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

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The Benefits of Connecting Online and Offline Shopping Data

Shopper Motion

With the convenience and accessibility of shopping from home, so many consumers turn to e-commerce platforms for their purchasing needs. However, traditional brick-and-mortar stores remain a very important part of the shopping experience for most consumers. They can also use data to streamline their marketing and advertising efforts.

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Key Takeaways From the Wiser Industry Leaders Retail Panel: Retail Innovation and Strategy

Wiser

The speakers shared their frontline experiences and the strategic pivots they made to keep pace with the rapidly changing consumer expectations and market dynamics. Observations indicate a return to pre-pandemic buying patterns, with expectations aligning more closely with consumer behaviors seen in 2019.

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5 Steps with Getting Your Product into Retail

Retail Bound

Next, defining a target market and customer segmentation plays a pivotal role by informing how you can differentiate your product from other product manufacturers in the marketplace. Your marketing and advertising strategy should communicate this USP effectively across various channels suitable for your audience.

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Great Ways AI Can Positively Influence Your Retail Business

Retail Minded

Ways You Can Use AI to Benefit Your Business Content Creation Creating quality content can be time-consuming and almost impossible to juggle with running a business. Personalized Marketing Traditional marketing methods focus on putting your marketing materials out there and hoping your target audience gets the message.

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Boost Sales & Loyalty: Mastering Retail Analytics Insights [2024]

Retalon

Retail analytics insights directly impact sales and customer loyalty by enabling more personalized shopping experiences and efficient inventory management. The global AI in retail market’s revenue share from predictive analytics-driven programmatic advertising and market forecasting stood at 33.1%

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The Rise of AI in Retail: Transforming the Industry Online, In-Store, and Socially

365 Retail

Online Retail: Personalization, Chatbots, and Predictive Analytics In the e-commerce landscape, AI has played a pivotal role in creating personalized shopping experiences for consumers. Predictive analytics, another AI-driven tool, has been instrumental in helping retailers optimize their inventory management and pricing strategies.