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How bonuses and incentives help customer retention 

365 Retail

The larger the number of customers, the more successful they consider themselves a business. However, it is crucial to convert occasional consumers into devoted clients who consistently purchase your product or service since this is as important, if not more significant, for the success of your organisation. What is customer retention?

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Building a Customer Retention Strategy

Rangeme

With funnel understanding, you can build a customer retention strategy for e-commerce and retail. Customer retention in e-commerce. E-commerce retention starts the moment a customer makes a purchase (in the diagram above that would be the Decision step). Customer retention in retail.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. They aim to encourage these entities to stock more of the product, allocate more shelf space, or promote it more vigorously to customers. What is Consumer Promotion?

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? This means that advertising spend is more likely to result in a positive ROI.

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Inside Smart Commerce: The Future of Brick-and-Mortar is ‘Store as Media’

Retail TouchPoints

In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments.

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Driving demand with data: a recovery roadmap for retailers

Inside Retail

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. Leveraging data for advertising. o n Facebook tracking and user fragmentation, especially with the rise of TikTok.