Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season
Retail TouchPoints
NOVEMBER 12, 2021
Price comparison shopping is easy in the digital world, and these savvy shoppers will put in the work to find the best deals. These come with obstacles such as significant overhead for maintaining these channels with a high cost-of-sales, high fees and high fulfillment costs. Surviving the Surge by Load-Balancing Operations.
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