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Despite Recent Bad Press, Self-Checkout is Here to Stay. Here’s Why.

Retail TouchPoints

This is the first part of our two-part series, “ From Self-Checkout to Just Walk Out: A Look at Autonomous Retail Experiences.” In part one we go beyond the headlines to uncover the reality of the self-checkout situation. Plus, despite all the vocal naysayers, many consumers actually like the technology.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising. after deploying both of these tactics.

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Marketing Reset: How to Reach Customers Without Third-Party Cookies

Retail TouchPoints

They are not just offering this information for advertising purposes but with the expectation of a better user experience with more personalized messaging. Are you maximizing email marketing or one-page checkouts? Courtney Fenstermaker is Head of Industry at InfoTrust for its Direct-to-Consumer digital analytics team.

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Retail media – the future of personalisation in a privacy-conscious world

Inside Retail

It makes sense: the last major overhaul of how consumer data is dealt with in Australian law happened way back in 1988. While privacy is a bigger focus than ever before, consumers continue to demand and expect personalised experiences. You might have heard rumours that contextual advertising is the way forward in a post-cookie world.

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How technology enables retailers to navigate autonomous store experiences

Inside Retail

The pandemic has greatly shifted consumers’ preferences for shopping, whether this be physically or online. The increased prevalence of omnichannel solutions has forced businesses to rethink their approach to keeping consumers engaged when shopping in-store. minded experience that can offer help and advice whenever available.

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Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success

Retail TouchPoints

Ecommerce Growth with TikTok Today’s consumers have short attention spans and are constantly on the lookout for the next big thing in viral content. To make a splash on a platform like TikTok that caters to this kind of consumer behavior, you must become adept at creating content that quickly showcases why your product deserves to go viral.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. user data is stored in the U.S.