Retail TouchPoints

FEBRUARY 28, 2022

Most of them, of course, achieved their initial success through the use of creative advertising and storytelling, often in mass-market print and television. Brand managers can write a script, cast their agents and create a performance. They should not think of live commerce as merely another way to meet customer expectations.

Fulfillment 262

Fulfillment Jewelry Advertising Department Stores 262

Inside Retail

MARCH 13, 2024

But beyond ads, few brands use humour across their broader customer experience. Of course, advertising, by its very nature, must be attention-grabbing and instantly memorable. The very best brands have stretch – meaning they can step outside what’s expected in certain channels and communications.

Customer Experience 130

Customer Experience Supermarket Advertising Planning 130

Shopper Intelligence

APRIL 30, 2021

Category Managers. The supermarket shelf. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! Where two world views collide.

Management 52

Management Promotions Accounting Marketing 52