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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

In the late 19th and early 20th centuries, well before high-end shops and boutiques graced the iconic retail corridors of Fifth Avenue, Champs-Élysées and Via Monte Napoleone, consumerism and desire became a driving force in Western culture. Right, Left: An advertisement for decor references the return of American soldiers from WWI (left).

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Embracing The Retail Renaissance: Strategies For Independent Retailers

Retail Minded

Here are a few tips to help you delve into the psychographic nuances that shape consumer choices. Use the best online survey tools to conduct thorough market research to decipher consumer preferences, revealing what triggers buying decisions. OOH advertising on billboards also guides shoppers to enriched in-store experiences.

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VMSD’s 2021 Designer Dozen: Future Proofing

VMS

Nominated by their peers, these multidisciplinary designers, architects and visual merchandisers have demonstrated a dedication to design excellence as well as a commitment to advance the customer experience at retail in ways we are only beginning to imagine. Advertisement. Advertisement. Samantha Colamussi.