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Inside Retail
MAY 8, 2022
Am I the only one who’s suddenly doing a lot more shopping at 8pm? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Our overall findings from the MMM suggest that a broad channel mix is still very important for retail marketers.
Retail TouchPoints
JULY 31, 2020
The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Back-to-school shopping peaks in August. Back-to-school shopping trends will take shape as states decide when and how to reopen schools. Learn From: Health & Beauty.
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Inside Retail
APRIL 22, 2021
Looking ahead to the future of online shopping, three key trends in particular are likely to have lasting implications. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Direct-to-consumer selling.
Inside Retail
MAY 3, 2021
. “They are less likely to watch traditional TV (if at all), listen to radio stations or arguably see out-of-home advertising, due to the amount of time they spend engaged with the digital realm through screens,” he said. He suggests marketers and retailers use Twitch to drive awareness of brands, sales, releases and new products.
Inside Retail
AUGUST 9, 2023
The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. That’s the message that US retail giant Amazon is sending with the recent launch of the Singapore Cross-Border Brand Launchpad. billion in 2022 to S$3.9
Rangeme
AUGUST 12, 2022
Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.
Shopper Motion
DECEMBER 29, 2022
Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. For example, a grocery store might create separate campaigns for health-conscious consumers and those who are more interested in convenience.
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