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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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What does the TGA’s health influencer ‘ban’ mean for business?

Inside Retail

From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. The post What does the TGA’s health influencer ‘ban’ mean for business? Short-term pain for long-term gain.

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Why growth is slowing at e-commerce giant Shopee

Inside Retail

It was a masterful demonstration of rapid systems and logistics development, and a good diplomatic effort, too, in the sense of co-ordinating with governments and marketplace partners to operate efficiently during all the lockdowns. Shopee’s take rate mostly consists of transaction fees and advertising.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” Temu also operates as a manufacturer-to-consumer marketplace and offers a wide range of merchandise, from homewares to apparel.

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Southeast Asian retailer Shopee’s long path to profit: Are we there yet?

Inside Retail

Still, it was trailing Lazada in its home country of Singapore, as well as in the Philippines, Malaysia and Thailand – four of the key Southeast Asian markets in which it was operating. Moreover, the end of the lockdown economy has also brought with it an end to the party that e-commerce operators worldwide had been enjoying in 2020-21.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

To kick off the first day of #RIC21, Jeff Orschell, EY Americas Consumer Retail Leader, will drill down into today’s top consumer priorities, including sustainability, affordability and health. Beauty share real-life examples of how companies can ensure their mission and values are reflected in all their actions. will present the Nov.

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Food Matters More Than Ever as Restaurant Dining Becomes Experiential

VMS

T HE SIT-DOWN RESTAURANT, fast-casual and QSR sectors continue to impress us with their adaptations to the rigors of the Covid era, through the incorporation of compelling app features, tackling sustainability through design and packaging, and evolving to provide self-pickup and delivery services. Advertisement.

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