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Retail TouchPoints
JANUARY 12, 2024
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.
Retail TouchPoints
AUGUST 7, 2023
When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S., Doubling down on merchants outside of China.
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Inside Retail
JANUARY 12, 2023
Social commerce – shopping on social media platforms – is expected to reach US$1.2 Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Social commerce covers end-to-end shopping journeys, from discovery, research and evaluation to checkout, all on the social media app. trillion ($1.9
Retail TouchPoints
NOVEMBER 11, 2021
To kick off the first day of #RIC21, Jeff Orschell, EY Americas Consumer Retail Leader, will drill down into today’s top consumer priorities, including sustainability, affordability and health. Beauty share real-life examples of how companies can ensure their mission and values are reflected in all their actions. will present the Nov.
Retail TouchPoints
DECEMBER 14, 2021
Environmental issues include concepts such as sustainability and the health of the planet, which in turn ties in with the health of humans. As a result, consumers are developing a greater interest in how brands are connecting authentically with traditionally marginalized groups through collaborations, advertising and other initiatives.
Rangeme
OCTOBER 14, 2021
These days, it seems like you can order monthly subscription boxes for just about anything from pet products, health and beauty products, clothing, to food and beverage products. Morgan Brod, Merchant Developer at SnackMagic, expresses that she sources brands that have unique, specialty products. Source: Kustomer.
Store Growers
FEBRUARY 23, 2023
Last Updated on February 23, 2023 Merchants and advertisers are always on the lookout for methods that will help them gain more exposure on Google Shopping. What merchants provide as a value for the product description attribute directly affects the ranking for Google Shopping search queries.
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