Behind Abercrombie & Fitch Co’s record results lies a decade-long reinvention
Inside Retail
MAY 29, 2024
The results are impressive considering less than 10 years ago, in 2016, the company’s namesake brand, Abercrombie & Fitch, was ranked as one of the most hated retailers in the US by the American Customer Satisfaction Index. What went wrong In the 90s and early 2000s, Abercrombie & Fitch was at the peak of the mall scene.
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