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How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.

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Lorna Jane fined $5 million for “predatory” anti-virus activewear marketing

Inside Retail

Activewear brand Lorna Jane has been fined $5 million over false and misleading claims it made last year that its of products protected against Covid-19. The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson. “The

Marketing 264
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Klarna launches experiential consumer activation to educate on social media advertising guidelines

A1 Retail

Launch aims to raise awareness amongst influencers and consumers on advertising rules as Klarna data uncovers that 46% of consumers don’t know that #ad means that an influencer has been paid to promote a product or service.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. and managed by the U.S.

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What is Product Serialization?

Wiser

Across nearly every retail vertical, companies are faced with pressure from regulators and consumers to provide more visibility into their supply chains. Product serialization is the process of tagging individual saleable units of inventory with unique identifiers that are assigned sequentially to each item.

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Price and Prejudice: Putting a Price Tag on Brand Value

Wiser

PRICES SO LOW, WE CAN’T ADVERTISE THEM! With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web. Pricing plays an important role in shaping consumer perceptions about a brand. Protecting Your Brand Value and Reputation.

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Jason & Scot Show Episode 266 – Minoan CEO Marc Hostovsky on Native Retail

Retail Geek

Monoan makes it easy for consumers to natively purchase products that they have tried and loved during hospitality experiences. Such as buying the bedding used in a boutique hotel room you are staying at. Marc founded Monoan after previous commerce experiences at Jet.com and Walmart. You came to start at the company.