Inside Retail

MARCH 4, 2024

But in what marketers have described as the “silver economy”, brands are leaving a considerable amount of revenue on the table that could be brought in by the Baby Boomer generation. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income.

Beauty and Health 264

Beauty and Health Fashion Marketing Consumer 264

Inside Retail

JULY 21, 2021

Beauty retail giant Mecca has entered the world of podcasting today with the launch of Mecca Talks, which aims to shine a light on its team members and in-house experts. While the podcast is digital, Mecca at heart has unbelievable human connection, thanks to our stores.

Target Market 246

Target Market Marketing Advertising Planning 246

Small Biz Trends

OCTOBER 21, 2021

Cut costs on promotions and marketing: Since you know your targeted customer very well you can easily identify the best touchpoints with customers in terms of niche marketing and advertising. Home security is a potential niche market you can explore. Health and Fitness. How to Find a Niche Market.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

365 Retail

NOVEMBER 30, 2022

The beauty industry is big business in the UK, with a 73% increase in the number of salons and beauty businesses between 2014 and 2019. Customers may be increasingly discerning about what substances they’re putting onto, and into, their bodies which may be a result of environmental concerns, health concerns or both.

Beauty and Health 52

Beauty and Health Target Market Advertising Planning 52

Shopper Motion

DECEMBER 29, 2022

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. For example, a grocery store might create separate campaigns for health-conscious consumers and those who are more interested in convenience.

Store Layout 52

Store Layout Target Market Advertising Beauty and Health 52

Wiser

APRIL 23, 2020

This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. In this article, we’ll look at what field marketing is, why it’s important to different types of retailers, and how you can incorporate field marketing into your overall strategy. Beauty products.

Marketing 114

Marketing Advertising Consumer Target Market 114

Wiser

DECEMBER 22, 2020

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. First, (after reading up on what D2C means in retail ) brands must start by acknowledging that there are at least two different paths to take.

Consumer 122

Consumer Shipping Fulfillment Advertising 122