The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow
Indigo 9 Digital
FEBRUARY 13, 2023
But over more than a decade Gwyneth Paltrow’s lifestyle brand has grown from a weekly newsletter into an eCommerce, media and events empire valued at $250 million in 2018. Those newsletters produced 35% of the traffic to goop’s website at one time. goop also entered the clean beauty space early. That was a good one.
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