article thumbnail

AuMake ends FY21 down $7.8m, hopeful for new year

Inside Retail

AuMake ’s work transforming its business from a physical daigou chain to an influencer-led social commerce marketplace has continued to weigh on its short-term results, with a revenue figure of $2.6 Through our new platform, anyone with a WeChat account can be an influencer and effectively act as a sales agent for the brands.

article thumbnail

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. This helps them understand customer needs better and create more targeted marketing campaigns that yield higher returns on investments (ROI).

article thumbnail

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. This helps them understand customer needs better and create more targeted marketing campaigns that yield higher returns on investments (ROI).