Remove Accounting Remove Promotions Remove Returns Remove Sporting Goods
article thumbnail

Resale Revs Up: eBay Enhances Refurbished Goods Offering, New Overstock Marketplace Launches

Retail TouchPoints

Additionally, Liquidity Services , which operates a B2B ecommerce marketplace for surplus business and government goods, has launched a new consumer-facing omnichannel marketplace called AllSurplus Deals for returned and overstock goods.

Returns 305
article thumbnail

Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

On the other hand, some businesses, such as home improvement stores, actually saw sales increase throughout the pandemic and began course-correcting their retail footprints to account for more online traffic. To account for this, some retailers have shifted to a hybrid model of livestreamed in-store events.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. For instance, many electronics retailers are seeing results with remarketing audiences, while sporting goods is excelling at ad efficiency. Learn From: Sporting Goods.

Marketing 214
article thumbnail

Report: Black Friday turnout ‘solid’

Mass Relators

NEW YORK — Consumers embraced the opportunity to return to physical stores on Black Friday to participate with family and friends in “the sport of shopping,” according to Coresight Research’s annual tour of malls, outlets, super-regional centers, downtown locations and neighborhood centers in the United States and Canada.

article thumbnail

Is Nike the Catalyst for Change: Why Companies are Switching to DTC

Retail TouchPoints

In line with its recent “Consumer Direct Acceleration strategy,” the brand terminated nine wholesale accounts including DICK’S Sporting Goods, Hibbett Sports and Shoe Carnival. This allows companies to focus marketing efforts to a small pocket of customers who will return. Sephora is now an industry leader.

Wholesale 211
article thumbnail

How to Increase Retail Success in the 2021 Holiday Season?

V Count

Retail peak season is the year’s high point of traffic and sales and typically the most important season because it accounts for a big proportion of yearly revenue. So, sporting goods, swimwear, sunscreen, and picnic-related items witness an increase in sales. Peak Holiday Seasons for Retail. Halloween .

article thumbnail

The Ultimate Guide To Google Ads For Ecommerce (2020)

Store Growers

In some research studies , Google Ads accounts for as much as 18% of all ecommerce revenue. The most important thing, of course, is a Google Ads account. If you’re creating a campaign for a client, it might be worth looking into a Google Ads MCC account , which allows you to manage multiple accounts with logging in and out).