Retail TouchPoints

APRIL 16, 2024

And while understanding customer satisfaction is crucial, traditional methods like Net Promoter Score (NPS) have limitations that can actually lead to the opposite of intended outcomes if not applied carefully. Tracking EGR becomes a little more challenging for businesses that are reliant on wholesale channels.

Promotions 147

Promotions Consumer Checkout Wholesale 147

Retail TouchPoints

NOVEMBER 10, 2023

Beyond the mounting cost and restrictions of traditional digital marketing channels like social and search, there is another very big reason why advertisers are shifting their marketing spend to retail media — because unlike other advertising channels, retailers have a direct connection to consumers.

Advertising 270

Advertising Marketing Social Commerce Consumer 270

Retail Geek

SEPTEMBER 27, 2022

Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. Matt: [21:02] Yes it because of my business partners.

Merchant Services 52

Merchant Services Checkout Payment Services Drop-Shipping 52