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What Is Social Commerce and Why Should You Care About It?

Wiser

This is social commerce. What Is Social Commerce? Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. It’s important to note that social commerce is related to, but not the same as, eCommerce.

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Shopify Adds New Tools for Twitter, Google and iOS to Enhance Retailers’ Reach

Retail TouchPoints

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. Google local inventory sync will let shoppers see essential information like stock availability, store locations, operating hours, directions and local pickup and delivery options.

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Crypto Payments Adoption in FinTech: How Do Retailers Fit in?

Retail TouchPoints

The issue with this is that both retailers and customers have to have accounts set up in the same exchange platform. It also requires businesses to create a digital wallet, obtain a shareable QR code and keep track of every checkout location. But for now there are very few alternatives that aren’t third-party hybrid providers.

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Walmart’s futuristic vision: AI shopping, drone deliveries and green energy

Inside Retail

A new GenAI search experience, which is live on iOS for all customers within the latest version of its app, is now available for all customers who are logged into their Walmart account. It’s essentially a ‘Virtual Try-On’ service that becomes a social experience. There is also a new AR feature called ‘Shop With Friends’.

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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

This group has exploded since the expansion of the Amazon Affiliates Program, which allows for affiliation directly through a user’s existing social media account or blog and lets them earn a percentage of sales in exchange for promoting a product. Others focus on deals found in specific locations, and some, such as Michelle St.

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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

Therefore, discovery commerce is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market. For example, at Decorilla we often tag a vendor’s account directly to offer our customers a 30% discount using our promo codes. Opportunities are already in full flow on TikTok and Instagram.

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Why Retailers Need to Prepare for the Social Commerce Boom

365 Retail

Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 Selling directly on social networks, on the other hand, is more recent. trillion by 2025.