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Retail’s Future is Phygital

Retail TouchPoints

Apps that allow shoppers to preview and locate in-store inventory, do virtual try-ons, identify sales and cash in on personalized promotions and rewards are popular. Technology in lighting, music, visual merchandising and other physical elements helps brands create immersive in-store experiences.

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11 Steps to Shopping Your Competition

Retail Adventures

Is cash wrap organized and merchandised with impulse items? Where are important basics and hot sellers located on the sales floor? Are displays merchandised as a destination (think milk and eggs in a grocery store) or as impulse purchases? Are the displays neatly signed and is the merchandise clearly and competitively priced?

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How to Shop Your Competition

Retail Adventures

Is cash wrap organized and merchandised with impulse items? Where are important basics and hot sellers located on the sales floor? Are displays merchandised as a destination product (think milk and eggs in a grocery store) or as impulse purchases? Sam also believed that to succeed in retail you have to change all the time.