Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption
Retail TouchPoints
JULY 30, 2020
With COVID-19 cases still on the rise, Americans are preparing differently for this back-to-school season,” said Dave Fisch, General Manager of Shopkick in an interview with Retail TouchPoints. “ Although brick-and-mortar stores will account for most back-to-school sales, the gap between physical and digital has narrowed significantly.
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