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Retail’s Future is Phygital

Retail TouchPoints

Apps that allow shoppers to preview and locate in-store inventory, do virtual try-ons, identify sales and cash in on personalized promotions and rewards are popular. In fact, most consumers (61%) report that they consider their smartphone “very important” while shopping in stores.

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Black Friday 2020 In-Store Traffic: An Expected Result in an Unexpected Season

Retail TouchPoints

27) dropped considerably in comparison to last year. Since the numbers are high for early shoppers and the majority of those surveyed said that they were not going to visit stores, the actual traffic results should not come as any surprise. Retailers are already warning shoppers to get out early to avoid shipping delays.

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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

toy industry sales increased 11% in Q3 2021 from 2020, according to the NPD Group , driven by price increases, a continuation of pandemic lifestyles and fewer promotions. In the last decade, there has been 5X higher growth in debit card volume than credit cards, and in the previous year or two, spending on credit cards dropped 50%.”.

Consumer 261
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Retail Consumer Behavior Patterns and Shifting Dynamics: The Future of Retail & Retail Trends

RETAIL MANAGEMENT SOFTWARE

You may want to consider creating a hashtag for people who want to tweet their latest photos or hire a social media influencer to promote your brands, customer stories, catalogs, new arrivals, etc. The same applies to B2B marketing when you rely on ABM (Account-Based Marketing) to target corporate accounts, decision-makers, etc.