Black Friday 2020 In-Store Traffic: An Expected Result in an Unexpected Season
Retail TouchPoints
DECEMBER 7, 2020
27) dropped considerably in comparison to last year. Since the numbers are high for early shoppers and the majority of those surveyed said that they were not going to visit stores, the actual traffic results should not come as any surprise. Retailers are already warning shoppers to get out early to avoid shipping delays.
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