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What is a Category Reset

Wiser

A category reset, sometimes known as a merchandising reset, is the process of rearranging the products in a given category to optimize product placement on shelves. It’s an important part of the category management process , as resets are all about improving the performance of a category. Consider Cross-Merchandising Opportunities.

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Why Retailer Private Label Brands are Important and Why Product Manufacturers Should Care About It.

Retail Bound

I believe Target is better than any retailer at creating, building, and managing such a broad portfolio of diverse brands. An alternative option could be to have a national brand develop an exclusive brand and manage that program. At Parallel Retail Group , your team manages several private label programs at Target.

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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

We have answers in this webinar, held on September 25th, 2020, and hosted by the Category Management Association. Welcome on a Friday morning, to listen in on a really outstanding webinar that we have being hosted by the Category Management Shopper Insights Association. Wiser Solutions and The Clorox Company Webinar.

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