Remove Accounting Remove ATS Remove Cross Merchandising Remove Management
article thumbnail

What is a Category Reset

Wiser

A category reset, sometimes known as a merchandising reset, is the process of rearranging the products in a given category to optimize product placement on shelves. It’s an important part of the category management process , as resets are all about improving the performance of a category. Consider Cross-Merchandising Opportunities.

article thumbnail

[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

We have answers in this webinar, held on September 25th, 2020, and hosted by the Category Management Association. Welcome on a Friday morning, to listen in on a really outstanding webinar that we have being hosted by the Category Management Shopper Insights Association. Tom Vieira is the director of product in-store at Wiser Solutions.

Consumer 148
article thumbnail

Why Retailer Private Label Brands are Important and Why Product Manufacturers Should Care About It.

Retail Bound

I see on Linkedin you had 14+ years of merchandising experience at Target before joining Parallel Retail Group. What did you enjoy most working at Target? The pinnacle of being outside of my comfort zone, was performing an Indian dance in front 2500 at Target India’s Annual Day. I had to remain focused on my moves!