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What is a Category Reset

Wiser

Even if performance isn’t an issue, category resets can follow a natural cycle based on category seasonality or changing consumer tastes. Either way, if you aren’t constantly refreshing your categories based on consumer behavior and sales data, you will fall behind. Consumers have more ability to research and compare prices than ever.

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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

We have answers in this webinar, held on September 25th, 2020, and hosted by the Category Management Association. Welcome on a Friday morning, to listen in on a really outstanding webinar that we have being hosted by the Category Management Shopper Insights Association. We have a recording of the webinar below.

Consumer 148
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Why Retailer Private Label Brands are Important and Why Product Manufacturers Should Care About It.

Retail Bound

I believe Target is better than any retailer at creating, building, and managing such a broad portfolio of diverse brands. For many retailers, their owned brand(s) identify their position in the marketplace and in the mind of the consumer, and it is why many companies still exist and are thriving in today’s market. Probably not.