The Hermes of yoga? Premium sportswear brands enjoy rapid growth in China
Inside Retail
JUNE 10, 2024
Sportswear is a rare bright spot in China’s sluggish consumer market, as health and wellness have become a priority for aspirational, middle class consumers post-pandemic, with many people getting into activities such as yoga, hiking and running for the first time. By comparison, Nike’s sales in the Greater China market rose 4.5
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