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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Digital transformation has extended the customer experience beyond the point of sale.

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Guest Post: Customer Pain Points – How to Identify and Address Them

Hyken

A customer pain point is a distinct issue that your customers or prospects encounter during contact with you at various touchpoints. According to customer service best practices, understanding what customers want should be the first step for firms. Customer pain points are as broad and varied as prospective customers.