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BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail TouchPoints

The APPRL acquisition expands Klarna’s roster of marketing services by allowing retailers to connect directly to relevant content creators in order to create social shopping content and track campaign results through Klarna. “As Social commerce is expected to account for $84 billion in U.S.

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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. By 2025, mobile sales are expected to account for 44% of retail ecommerce in the U.S., Bringing Luxury Online. Another way to modernize product discovery is by enhancing how customers browse and search for products.

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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time. billion in 2023 — accounting for 8.5% As it turns out, this is quite an expensive problem to solve. According to Insider , total retail returns were projected to grow 2.2%

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

DRINKS sells wine directly through its DTC platform Wine Insiders and also offers an enterprise solution to facilitate online wine sales at major retailers including Kroger , Thrive Market , Boxed.com , The Wine Shop on Instacart and its newest client, Macy’s. One of their biggest hang-ups?

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Why Pricing Optimization Is Required in Online Retail

Wiser

With competitors just a click away, and comparison shopping engines making it easier than ever for consumers to find the lowest price, having that competitive intelligence on hand and taking action accordingly is a requirement. . Lastly, seasonality must be taken into account to make the most of the high seasons for certain items.

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Are You Building Your Ecommerce Business Backwards?

Store Growers

Scale up by building out marketing. We start out with a logo, theme, website, social media accounts, email newsletters, retargeting campaigns, etc. That’s because the creation of your marketing machine takes time and money. Step 2: Focus on high ROI marketing activities. Comparison shopping engines like Google Shopping.

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How to Forecast Demand in Retail (2020)

Retalon

In order to understand how to take full advantage of this new technology, we will first explain what demand forecasting actually is, the most common methods of demand forecasting in retail, key constraints that need to be accounted for, and modern examples of accurate demand forecasting. What is Demand Forecasting?