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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Even pre-COVID, so much of the beginning, top-of-funnel car-buying exercises already happened online,” said Katie Currall, VP and Account Manager at Material in an interview with Retail TouchPoints. Overcoming Last Mile and Return Hurdles.

Returns 273
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Scaling Google Shopping To Multiple Countries

Store Growers

For one of my clients, we managed to increase revenue by 35%, just from targeting a new country with their Shopping campaigns. Do you need a new Google Merchant Center account? Google Shopping campaign setup. Managing expectations. Is going abroad with Google Shopping worth the hassle? Common problems.

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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

BORIS (Buy Online Return In-Store): Concentrates on reverse logistics. Turning your storefronts into local return centers gives your business advantages over purely online competitors. Customers are able to view the item before purchase, minimizing returns. Payment, return, and exchange policies. How does BOPIS work?

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How to Forecast Demand in Retail (2020)

Retalon

In order to understand how to take full advantage of this new technology, we will first explain what demand forecasting actually is, the most common methods of demand forecasting in retail, key constraints that need to be accounted for, and modern examples of accurate demand forecasting. What is Demand Forecasting?

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These 11 Stores Are Killing It On Google Shopping (Case Studies)

Store Growers

These results come from a client of mine that runs advertising campaigns on a lot of different platforms, including Search and Shopping campaigns on Google Ads. I’ve included this store to show the potential of well-managed Shopping campaigns, especially compared to Search campaigns. Return on ad spend: +20%. Sales: +26%.