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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Thematic visual merchandising : Let Chinese shoppers know you know how important this week is and create some visual merchandising to display throughout the period – just as you would for Christmas.

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McDonald’s Raising Hourly Wages at Company-Owned Locations

VMS

McDonald’s (Chicago) is planning to raise hourly wages at its U.S.-based, The company said it anticipates paying workers an average of $15 at its company-owned restaurants by 2024. The wage increase does not impact employees working at franchise locations, which accounts 95 percent of the company’s restaurants in the U.S.

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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

A good merchandising strategy can do wonders for your business. Visual merchandising strategies like marketing displays in-store or online can draw in customers and increase foot-traffic. Address them by name in their account, or in personalized emails or chatbot messages to ensure that shoppers feel seen.

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Retail’s Future is Phygital

Retail TouchPoints

Technology in lighting, music, visual merchandising and other physical elements helps brands create immersive in-store experiences. Apps that allow shoppers to preview and locate in-store inventory, do virtual try-ons, identify sales and cash in on personalized promotions and rewards are popular.

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Implementing Sustainable Design Strategies in the Retail Environment

Retail TouchPoints

There is greater demand for transparency and active participation in sustainable practices from retailers across the spectrum, and consumers, especially Gen Z, are holding brands accountable for greenwashing through their spending power. Alexia Beghi is Design Director and Senior Associate at Gensler.