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Boohoo and the cries of celebrity-driven “eco-conscious” campaigns

Inside Retail

UK-based fast fashion brand Boohoo recently announced that it had tapped US celebrity and influencer Kourtney Kardashian as its “sustainability ambassador” and launched a “sustainability journey” campaign that included a capsule collection and mini-series. “A spoiler alert for everyone: you can’t.

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Can anything take the Shein of China’s e-commerce titan?

Inside Retail

When the Nanjing-based company was established, in 2008, it was labelled a discount brand, selling ultra-cheap, of-the-moment fashion. Fast forward to 2020 and Shein had become the world’s largest online-only fashion firm, valued at more than US$30 billion ($40.1 Winning with TikTok.

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From moto to marathons: What’s next for performance apparel brand Sa1nt

Inside Retail

AC: Everyone can benefit at some point from medical grade compression. Not all sports compression is created equal, but at SA1NT Layers we want to take the guesswork away, with industry leading technology and fabric. Are there plans for stand-alone stores, a wholesale presence and so on?

Apparel 264
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8 retailers slashing jobs and cutting costs in 2024

Retail Gazette

Administrators at FRP said the reduced store footprint would coincide with “a renewed focus on the brand’s products, online sales channels and wholesale strategies, bringing the brand in line with industry peers and supporting a return to financial stability”.

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Candles to cleaning: Diptyque finds beauty “where no beauty is expected”

Inside Retail

In a crowded market like the home fragrance category, where everyone from fast fashion and beauty brands to discount department stores and pharmacists are selling candles, it’s near impossible to create and retain cut-through, much less develop an iconic brand synonymous with luxury and quality like 60-year-old Parisian brand Diptyque.

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Five up-and-coming Korean fashion brands to have on your radar

Inside Retail

It’s a cold early morning at Dongdaemun Design Plaza in Seoul, yet hundreds come out dressed to the nines in hopes of getting snapped by the international street photographers that have descended in South Korea. The brand is currently available at 40 stockist globally, including major retailers like Dover Street Market and Ssense.

Fashion 130
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Spring Fair looks ahead to 2025 following a buzzing show

A1 Retail

Spring Fair, the UK’s largest and most inspirational retail marketplace for Home, Gift and Fashion, closed on a high after four days of intensive buying, creativity and fun, and now looks ahead to its 75 th anniversary in 2025. I’ve seen some fabulous new products, and some new accounts opened.”

Fashion 59