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Mobile POS tools are a vital tool in elevating in-store customer experiences

Inside Retail

In an era of fierce competition to attract consumers’ tightening budgets, customer experience has become the key edge retailers can deploy to stand above the competition. The best-in-class checkout tools can be used at permanent shops, pop-up stores, or events and staff can take payments with the confidence of 99.9

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How Brand Perception and Shared Values Fundamentally Impact Customer Experience

Retail TouchPoints

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too many organizations are content with merely managing their experiences and setting better metrics as their only North Star.

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. That way, as consumer preferences and technology change, your site will deliver what your customers are looking for.

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Retailers can’t afford to discount the customer experience this December

Inside Retail

The 2024 prediction was somewhat bearish given that the National Australia Bank reported the actual sales for the four-day Black Friday and Cyber Monday shopping event were estimated at $7.1 An example of the importance of the experience is in restaurants. Short-term gain for long-term pain?

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The importance of an elite B2B customer experience

Inside Retail

Customer experience (CX) has long been a strategic focus for business-to-consumer (B2C) retailers who understand its role as a key driver of customer acquisition, conversion, and retention. Despite this understanding, many retailers still under-invest in their B2B customer experience.

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What Every Retailer Should Do to Stop Account Takeover Attacks

Retail TouchPoints

Given that much of this compromised data will include email and password combinations, cybercriminals have been handed even more assets to perform Account Takeover (ATO) attacks. adults have been victims of account takeovers. All too often retailers do not see themselves as a target, but this puts them at greater risk.

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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands do this under the guise of helping provide a better customer experience, but it only takes one breach for that to completely wipe out consumer trust — it exposes the extent to which brands collect, track and keep consumer data on file. 3 Tips When Navigating the new Data Privacy Landscape. Current data privacy laws in the U.S.