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What is Visual Merchandising?

Wiser

Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, For the visual merchandiser, the job is very much a matter of starting with the architecture of the entire retail space, whether it’s a store, a website, or a mobile app. Tell a Story.

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What is Visual Merchandising?

Wiser

Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, It’s about orienting the customer experience across all channels in a way that conveys what you want your customers to know about your products and brand without relying on large amounts of text.

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Elements of a Great Retail Display

Retail Adventures

Be sure to take into account what you already have and what you may need to buy. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Cross-merchandising – placing items together that complement one another – is another strong technique to embrace.

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Elements of a Great Retail Display

Retail Adventures

Theme: Choose a theme for each month of the year (note: some months may have more than one theme – but not together, one at a time.) List each piece needed individually, taking into account what you already have and what you may need to buy. Consider the following areas in planning your displays.