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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout. Streamline Your Checkout Process for Busy Parents and Students.

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

A larger search usability study that looked at 19 major ecommerce sites found that 70% of those sites had search tools that didn’t allow searches by synonyms for product terms used on the site, so visitors had to use the same wording as the site to generate usable results.

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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

At the same time, it is common knowledge that keeping an existing customer is cheaper than getting a new one, which makes it a worthwhile investment to understand and implement strategies (and proper incentives for internal teams!) One negative interaction can easily drive them away. Croud acquired impakt Advisors in 2021.

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Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

The digital advertising industry has arrived at its saturation point. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. With lower price barriers to enter the market, digital advertisers proliferate.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. Here’s a look at some of those initiatives and where Wish is focusing next: 1.

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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

It’s seamless and can reorient around a customer’s changing needs, sometimes at a moment’s notice. . Customers (or should I say “shoppers”) don’t look at different channels. Shoppers look at a retailer and engage how, when, why and where they want to. Technology is at the foundation of this decade’s transformation.

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Jason & Scot Show Episode 296 – Guardian Baseball Co-Founder Matt Kubancik

Retail Geek

Matt: [2:05] No not at all actually spent six months in in college dropped out was one of the original I started selling on eBay 1999. You know we run it at like 750 to 1,000 a day where I would consider a more like. Um during think my first year of high school sold baseball cards ironically and then.