article thumbnail

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Cutting-edge brands and retailers are embracing the authentic, real-time nature of livestreaming to: Amplify and capitalize on influencer partnerships; Position business leaders and associates as trusted experts; and Replicate the magic of in-person fashion shows and product drops. consumers have tuned into a livestreaming event.

article thumbnail

Sustainable athleisure is big business, but rising costs pose a challenge

Inside Retail

Grand View Research credits the “the growing e-commerce retail market, increasing corporate wellness programs, and the rising number of start-ups in the sustainable athleisure space” with driving the rise of this specific category within the athleisure market.

Apparel 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Off-Price Retail: A Double-Edged Tool For Brands With Excess Inventory Needs

Retail TouchPoints

While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retail market. The emergence of off-price retail has changed the industry landscape. Viewing Off-Price As A Partner.

article thumbnail

How Korea’s big 3 department stores are killing it right now

Inside Retail

First quarter results for calendar year 2022 are in for the three biggest Korean department store retailers, and the numbers are encouraging. Shinsegae, Lotte, and Hyundai account for the top nine department stores in the country (coming in at number 10 is Galleria’s high-end flagship in Seoul). What’s driving the surge?

article thumbnail

Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Learn From: Apparel. Mike Baber is Director, Strategic Accounts at Sidecar.

Marketing 179
article thumbnail

Retail appointments for the week

Inside Retail

In his new role, Wood will lead the newly created strategic partnerships team which will provide account management tailored to the company’s clients’ needs and champion an insight led partnership model. He will report to Nancy Veart, head of Client Partnerships and Sales at Cartology.

article thumbnail

MAGIC Welcomes New Nashville Show

Independent Retailer

MAGIC , the leading industry connector for the trend and young contemporary markets, organized by Informa Markets Fashion, recently announced its 2022 event calendar, which includes the debut of a new event – MAGIC Nashville, aimed to expand the retail market and fill gaps between primary buying seasons.