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What is a Category Reset

Wiser

For example, in the grocery and apparel sectors, resets usually happen quarterly to ensure new seasonal products get greater prominence on shelves. To ensure you’re getting the best returns on your retail space and maximizing SKU productivity, periodic audits and resets are essential. Consider Cross-Merchandising Opportunities.

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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Casey is one of the presenters today and he currently leads the shopper insights organization for strategic and national accounts at Clorox. Tom: Yes, I think we’re going to return to that a couple of times this morning about what the shopper sees. Has roughly two decades of experience with Clorox and Procter & Gamble.

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