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Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Retail TouchPoints

Concurrently, contextual advertising has experienced a significant resurgence largely attributed to the diminishing reliance on third-party cookies and the increasing emphasis on user privacy. [1] Advertisers can create a unified view of consumers by fostering internal and external collaboration to leverage data from multiple sources.

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Retail Media Networks: Unwrapping Benefits for Retailers, Shoppers and Brands this Holiday Season (and Beyond)

Retail TouchPoints

Due to their proximity to the point of sale and access to reliable first-party data, RMNs can link ad impressions to purchases with a higher level of accuracy than traditional advertising channels. As a result, off-site retail media is expected to account for 18.5% of all U.S. retail media ad spend in 2024, with U.S.

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Retail Media’s Measurement Problem

Retail TouchPoints

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. This inconsistency is a major headache for advertisers managing retail media campaigns across multiple retailers.

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Retail: Why you Should Include Your Employees in Your Marketing

Retail TouchPoints

Employee-centric communications were relegated to the scrap heap of advertising. By giving your employees a platform in advertising, you’re empowering them alongside boosting their confidence. Highlighting employees in your advertising can reinforce a positive company culture. The result? Empowering employees.

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Tracee Ellis Ross on Innovation, Team Building and Why ‘Challenge’ Marketing is Broken

Retail TouchPoints

Her business plan, which centered around creating products for people with curly, coily, tight and textured hair, was decades in the making ( 20 of dreaming, 10 years in development and five years in-market, according to the Pattern Beauty website ), but now Ross and her Co-CEO Christiane Pendarvis are setting their sights on growing the brand.

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The Top 10 Legal Risks Impacting the Value of a Retail Brand

Retail TouchPoints

Brand identity and value must also be protected by complying with consumer protection, privacy and advertising laws. Signage must comply with FTC advertising requirements and, depending on the nature of the content, may also have to comply with state laws. Lack of diligence in advertising, including by influencers and other endorsers.

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How AI Is Quietly Transforming Window Displays in 2025

Retail Focus

It can be used in healthcare to help create predictive models, as well as determine effective treatment plans. AI can be used to quickly determine shopper preferences, potentially creating unique ads and displays for them, although this is most often used in mobile and online advertising.