How Touchland Uses Data to Drive Brand Expansion
Retail TouchPoints
MAY 18, 2023
The brand previously relied on disparate tools and software to support distinct functions, and there was little connection between its core accounting software and additional data created by operations, marketing and other teams. Ulta launched Touchland in 1,300 stores in January 2020 — and its products sold out within two weeks.
Let's personalize your content