Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption
Retail TouchPoints
JULY 30, 2020
Heightened competition inspiring hyperlocal, omnichannel advertising. Although brick-and-mortar stores will account for most back-to-school sales, the gap between physical and digital has narrowed significantly. Action Items For Retailers. Gen Z-centric brands prioritizing digital community building.
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