Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 300

Marketing Advertising Target Market Consumer 300

Wiser

DECEMBER 22, 2020

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. It also comes with the benefit of an established marketing machine and a strong customer experience. It’s a win-win.

Consumer 122

Consumer Shipping Fulfillment Advertising 122

Wiser

AUGUST 21, 2023

This can be accomplished through various means such as promotional offers, targeted advertising, and strategic partnerships. It’s important to remember that each product and market will require a unique mix of strategies and tactics to achieve this goal.

Promotions 146

Promotions Advertising Consumer Marketing 146

Wiser

JUNE 20, 2023

A promotions strategy is a plan that businesses use to get consumers interested in their products and services. Promotions strategies can involve things like advertising, discounts, special offers, or even giving away free samples. What Is a Promotions Strategy? You want them to feel that they ‘need’ the product.

Promotions 148

Promotions Advertising Planning Marketing 148

Inside Retail

APRIL 25, 2021

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. Abandonment of sexualised marketing. This included the images on in-store photos, gift cards and shopping bags.

Fast Fashion 223

Fast Fashion Fashion Accounting Target Market 223

Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. What is TikTok Influencer Marketing? Why You Should Consider TikTok Influencer Marketing.

Marketing 141

Marketing Payment Services Promotions Advertising 141

Retail Minded

JULY 9, 2021

You can partner with other businesses just to target your brand name to gain traction among your target market. The beauty of influencer marketing is that it works alongside other marketing strategies. You can also set up paid advertising campaigns or test different advertising solutions.

Marketing 98

Marketing Clienteling Merchant Services Advertising 98